ΟγΈΫΑωΊΟ²ΚΧΚΑΟ launches second fall-winter collection with OVO: Hypebeast
![Photo of two people wearing OVO-ΟγΈΫΑωΊΟ²ΚΧΚΑΟ apparel](/sites/default/files/styles/news_banner_370/public/OVOstory.jpg?h=afdc3185&itok=oczJPLk5)
Published: October 12, 2022
The ΟγΈΫΑωΊΟ²ΚΧΚΑΟ and OVO are set to drop their second fall-winter capsule collection for students who want to showcase their pride in the university β with U.S. rapper and singer Lil Yachty brought in to help model the latest line.
The OVO / ΟγΈΫΑωΊΟ²ΚΧΚΑΟ collab puts a fresh spin on classic varsity clothing including rugby shirts and crewnecks, as well as accessories like ball caps, , with all the pieces co-branded with the ΟγΈΫΑωΊΟ²ΚΧΚΑΟ emblem and OVOβs famous owl logo. The apparel will be available for purchase at noon ET on Oct. 14 at OVOβs stores and online, and at the ΟγΈΫΑωΊΟ²ΚΧΚΑΟ Bookstore on the St. George campus.
OVO announced the 2022 collaboration on modeling several pieces of clothing including a varsity jacket and navy blue sweater. The brand also .
In a press release, OVO said the collection is inspired by the fall season in Toronto and celebrates a university βwith a long history of challenging the impossible and transforming society.β
The unique collaboration between Canadaβs top-ranked university and OVO, a Toronto-headquartered global lifestyle brand, was first launched in August 2021, with four-time Olympic medalist and ΟγΈΫΑωΊΟ²ΚΧΚΑΟ alumna Kylie Masse starring in the campaign video. Kristina Kazandjian, ΟγΈΫΑωΊΟ²ΚΧΚΑΟβs trademark licensing manager, described it as "two iconic Toronto brandsβ coming together.
βWe want this collection to showcase an affiliation with our wider community and the many within it,β she told ΟγΈΫΑωΊΟ²ΚΧΚΑΟ News at the launch. βWe hope it will be seen as an extension of the ΟγΈΫΑωΊΟ²ΚΧΚΑΟ lifestyle.β