ΟγΈΫΑωΊΟ²ΚΧΚΑΟ

ΟγΈΫΑωΊΟ²ΚΧΚΑΟ launches second fall-winter collection with OVO: Hypebeast

Photo of two people wearing OVO-ΟγΈΫΑωΊΟ²ΚΧΚΑΟ apparel
(Photo courtesy of OVO)

The ΟγΈΫΑωΊΟ²ΚΧΚΑΟ and OVO are set to drop their second fall-winter capsule collection for students who want to showcase their pride in the university – with U.S. rapper and singer Lil Yachty brought in to help model the latest line.

The OVO / ΟγΈΫΑωΊΟ²ΚΧΚΑΟ collab puts a fresh spin on classic varsity clothing including rugby shirts and crewnecks, as well as accessories like ball caps, , with all the pieces co-branded with the ΟγΈΫΑωΊΟ²ΚΧΚΑΟ emblem and OVO’s famous owl logo. The apparel will be available for purchase at noon ET on Oct. 14 at OVO’s stores and online, and at the ΟγΈΫΑωΊΟ²ΚΧΚΑΟ Bookstore on the St. George campus.

OVO announced the 2022 collaboration on  modeling several pieces of clothing including a varsity jacket and navy blue sweater. The brand also .

In a press release, OVO said the collection is inspired by the fall season in Toronto and celebrates a university β€œwith a long history of challenging the impossible and transforming society.”

The unique collaboration between Canada’s top-ranked university and OVO, a Toronto-headquartered global lifestyle brand, was first launched in August 2021, with four-time Olympic medalist and ΟγΈΫΑωΊΟ²ΚΧΚΑΟ alumna Kylie Masse starring in the campaign video. Kristina Kazandjian, ΟγΈΫΑωΊΟ²ΚΧΚΑΟ’s trademark licensing manager, described it as "two iconic Toronto brands” coming together.

β€œWe want this collection to showcase an affiliation with our wider community and the many within it,” she told ΟγΈΫΑωΊΟ²ΚΧΚΑΟ News at the launch. β€œWe hope it will be seen as an extension of the ΟγΈΫΑωΊΟ²ΚΧΚΑΟ lifestyle.”

 

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